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Writer's pictureColliers | Columbus

IREM® Forecast Event Recap

Written by: Collin Fitzgerald


The IREM® Columbus Annual Forecast Event 2024, held at The Exchange at Bridge Park in Dublin was a resounding success. Industry leaders, visionaries and decision-makers came together to discuss the future of commercial real estate and community planning in an atmosphere that buzzed with energy and collaboration.



Insights from Keith Myers


A highlight of the event was the interview with Keith Myers, former Vice President of Planning, Architecture, and Real Estate at The Ohio State University. Conducted by Michael Simpson of NAI Ohio Equities, the session offered deep insights into Myers' illustrious career and visionary projects.


Keith reflected on his transformative contributions to Columbus, including developing the Arena District and the Scioto Mile, which have reshaped the city's urban core. He also shared updates on Rapid 5, an ambitious project to connect the region through greenways and waterways to enhance quality of life and environmental sustainability.

In a thought-provoking commentary, Myers cautioned against the expansion of parking facilities, highlighting the challenges of constructing buildings atop parking structures and the broader implications for urban density. He also expressed skepticism about the feasibility of a rail system within Columbus, though he recognized the potential of a planned rail connecting Cleveland, Columbus, Cincinnati and Chicago to transform regional connectivity.


A Panel of Experts


Bonnie Meibers of Columbus Business First moderated the panel discussion, which featured an impressive lineup: Julie Simono of Colliers | Columbus, Keith James of Oakwood Management, Catherine Cawthorn of OCCH, Robyn Pinson of Group RMC and Matt Gregory of NAI.


The panelists emphasized the need for stronger private-public partnerships, particularly to enhance multifamily incentives and sustainability programs. They called for increased government collaboration to make retrofitting buildings for sustainability more attainable and address critical environmental goals.


Another key theme was the necessity of reinvigorating downtown Columbus, focusing on encouraging government employees to return to office settings. The panelists argued that a revitalized downtown workforce would boost retail, dining and other businesses critical to the city's economic ecosystem.


The Intel project was viewed as both a benefit and a challenge. While it promises significant economic benefits, it has underscored existing housing and infrastructure planning gaps. The project, they noted, provides an opportunity for Columbus to regroup, refine its strategies and address urban challenges.




Economic Outlook and Challenges


As the event unfolded, speakers delved into broader economic issues affecting the real estate sector. The anticipated lowering of interest rates was highlighted as a game-changer that could invigorate commercial real estate and drive new opportunities.

However, tenant improvement (TI) costs emerged as a growing concern. Landlords are increasingly burdened by the rising costs of TI, leading to higher lease rates. This trend reshapes lease negotiations and adds complexity to an already dynamic market.


Spencer Levy: Closing Thoughts on Growth and Opportunity


The event concluded on an inspiring note with Spencer Levy, Global Client Strategist and Senior Economic Advisor for CBRE. Levy posed four pivotal questions centered on economic growth, urging attendees to reflect on what needs to be fixed so that people have the courage to invest in people to make real estate successful. He expressed optimism about the future, citing strong fundamentals and opportunities for Columbus to lead in innovation and community building.


Looking Ahead


The IREM® Columbus Annual Forecast Event was a catalyst for ideas and action. With insights from thought leaders like Keith Myers, a stellar panel discussion, and reflections on economic growth, the event painted an optimistic yet pragmatic picture of Columbus' trajectory. As the city navigates challenges and embraces opportunities, one thing is clear: the future is bright for Columbus and its commercial real estate sector.

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